Evolving Día Timeline
March 29, 2017
2017 Revision of Día Planning Booklet
April 30, 2016
Happy 20th Anniversary to Día!
Día partners helped to promote the 20th anniversary celebration through social media. Publishers Weekly and School Library Journal published interviews with founder Pat Mora. Celebrations large and small took place nationwide! The National Día Program Registry, managed by The Association for Library Service to Children (ALSC), a division of the American Library Association, reported 560 programs (from 40 states) entered for 2016, with an estimated 103, 635 participants! (The ALSC Registry reflects only those libraries who submit events to ALSC and is thus a partial estimate of Día April celebrations.)
April 27, 2016
Día’s 20th anniversary celebrated on Capitol Hill
ALSC’s Angela Hubbard, a Día Dynamo, organized a Capitol Celebration at which school children and their teachers joined Día partners Andrew Medlar, ALSC President, Día Dynamo Roxana Barillas of First Book and and Leslie Getzinger from the American Federation of Teachers (AFT) for a 20th anniversary Día celebration on Capitol Hill, complete with books, cake and lemonade. Senator Jack Reed (RI), Congressman Donald M. Payne Jr. (NJ), and Congressman Mark Takano (CA) read to the children and encouraged them to be readers. More photos.
April 1, 2016
Día in Texas and New Mexico
Thanks to the leadership of Día Dynamos Mark Smith, Director and Librarian, Texas State Library and Archive Commission, and Pat Smith, Executive Director, Texas Library Association, Texas libraries celebrated Lone Star Día. Kathleen Moeller-Peiffer, New Mexico State Librarian, and her team also promoted Día throughout New Mexico libraries.
September 15, 2014
REFORMA and 15 years of the Mora Award
The National Association to Promote Library & Information Services to Latinos & the Spanish Speaking (REFORMA) completes its 15th year of judging the Estela and Raúl Mora Award. Committee chairs included Día Dynamos and Librarians Beatriz Pascual Wallace and Lupita Arroyo.
June 23, 2014
Día Family Book Club won USBBY Bridge to Understanding Award
The United States Board on Books for Young People (USBBY) awarded the 2014 Bridge to Understanding Award to ALSC’s Día Family Book Club, for introducing books about diverse cultures from around the world to children and families through a series of book discussions. USBBY has been a staunch Día supporter since 2000.
November 15, 2013
Library of Congress: Día is Culturally Relevant
Día was recognized by the Library of Congress in its Literacy Awards Best Practices publication which reviews submissions made for its three awards and highlights exemplary practices implemented by programs that address illiteracy, aliteracy, or both, in the United States and globally.
February 15, 2013
Día Family Book Club Debut
ALSC began the Día Family Book Club. Through shared discussion and reflection, families can explore themes and issues that matter and learn how to better help their child to enjoy and understand the importance of reading.
February 15, 2011
Día mini-grants for libraries
ALSC worked with the Dollar General Literacy Foundation to support fifteen mini-grants of $4,000 or $6,000 for the expansion of Día in libraries that demonstrated a need to better address the diverse backgrounds within their communities.
February 1, 2008
Libraries invited to register Día events
ALSC established a Día registry, inviting libraries to submit their events. Over 300 libraries in 38 states participated in 2008. (The ALSC Registry reflects only those libraries who submit events to ALSC and is thus a partial estimate of Día April celebrations.) Registrants received a total of about 68,000 complimentary bilingual brochures featuring Dora the Explorer and her friend, Boots.
April 15, 2007
Expanded Día programs at the Charlotte Mecklenburg Library
Día Dynamo, Librarian Meryle Leonard and her colleagues at Charlotte Mecklenburg Library has celebrated Día since 1998. In 2007, the Library expanded its promotion state-wide to include workshops and surveys for librarians and educators in North Carolina and state-wide webinar training. Over the years, NC Día was expanded from a small storytelling celebration to the impactful, community cultural celebration it is today.
February 15, 2007
Dr. Jaime Naidoo champions Día
Since 2007, through his enthusiastic presentations, conference organizing, published work, classes/workshops, and collaborative work with REFORMA and ALSC/ALA, Dr. Jaime Naidoo (AL) has increased and deepened knowledge about Día and its literacy relevance.
March 15, 2005
Día Public Service Announcements available
ALSC invited Pat to record some Día Public Service Announcements to share, encouraging families to participate in Día celebrations.
March 1, 2002
First Día brochure in Spanish
Dr. Dan Moore, Vice President of the W.K. Kellogg Foundation, funded a grant that enabled ALSC to publish a Día brochure for parents in Spanish.
April 30, 1999
The Estela and Raúl Mora Award established
Pat and REFORMA established the Estela and Raúl Mora Award to honor Pat’s parents and to motivate libraries to become active Día advocates promoting Children’s Day, Book Day/El día de los niños, El día de los libros as a celebration for all children, all languages, all cultures.
February 1, 1999
Día in Oregon
In 1999, Multnomah County Library (MLC) began its April Día celebrations, a first in OR. Día Dynamo Ana Ruiz Morillo and her team, creative and persistent Día organizers and grant recipients, have created partnerships with libraries, schools and community agencies. With the Oregon REFORMA chapter, they promote Día state-wide. In 2016, over 3,500 attended the three main MLC April celebrations; over 11,000 attended Día community celebrations throughout the month of April.
April 30, 1998
The W.K. Kellogg Foundation supported Día
Dr. Dan Moore, Vice President of the W.K. Kellogg Foundation, provided a planning grant to the National Association for Bilingual Education (NABE) for meetings in Washington, DC. Celebrations increased around the country including one at The Museum of International Folk Art in Santa Fe.
February 1, 1998
First Día booklet created
Librarian Jeanette Larson, then Director of the Library Development Division at the Texas State Library and Archives Commission, and her staff produced Día’s first information booklet with implementation suggestions including a bookmark model designed by architect Jim Larson. Jeanette convinced Pat to write a Día song which was included in the booklet.
April 30, 1997
First annual Día celebrations held
The first annual Día celebrations were held in cities including El Paso, Austin, and Tucson. Santa Fe’s Mayor and Governor issued proclamations. Thanks to the work of librarian and Día Dynamo Flo Trujillo among others, New Mexico Governors have continued to issue proclamations.
April 30, 1996
Pat Mora zapped by the idea for Día
"In 1996, I was becoming more and more aware of how many children didn’t have books at home, how many families did not visit their libraries, and how few diverse books were published. When I learned about the Mexican tradition of celebrating April 30th as El día del niño, the day of the child, I was excited! I thought, “We have Mother’s Day and Father’s Day. We need Children’s Day too, but all of our children need to be readers.” I wanted to grow a nation of readers."—Pat