Día Timeline

Evolving Día Timeline

March 29, 2017

2017 Revision of Día Planning Booklet

April 30, 2016

Happy 20 Dia!

Happy 20th Anniversary to Día!

Día partners helped to promote the 20th anniversary celebration through social media. Publishers Weekly and School Library Journal published interviews with founder Pat Mora. Celebrations large and small took place nationwide! The National Día Program Registry, managed by The Association for Library Service to Children (ALSC), a division of the American Library Association, reported 560 programs (from 40 states) entered for 2016, with an estimated 103, 635 participants! (The ALSC Registry reflects only those libraries who submit events to ALSC and is thus a partial estimate of Día April celebrations.)

April 27, 2016

ALSC President Andrew Medlar and Pat Mora.

Día’s 20th anniversary celebrated on Capitol Hill

ALSC’s Angela Hubbard, a Día Dynamo, organized a Capitol Celebration at which school children and their teachers joined Día partners Andrew Medlar, ALSC President, Día Dynamo Roxana Barillas of First Book and and Leslie Getzinger from the American Federation of Teachers (AFT) for a 20th anniversary Día celebration on Capitol Hill, complete with books, cake and lemonade. Senator Jack Reed (RI), Congressman Donald M. Payne Jr. (NJ), and Congressman Mark Takano (CA) read to the children and encouraged them to be readers. More photos.

April 1, 2016

Lone Star Dia

Día in Texas and New Mexico

Thanks to the leadership of Día Dynamos Mark Smith, Director and Librarian, Texas State Library and Archive Commission, and Pat Smith, Executive Director, Texas Library Association, Texas libraries celebrated Lone Star Día. Kathleen Moeller-Peiffer, New Mexico State Librarian, and her team also promoted Día throughout New Mexico libraries.

February 1, 2016

First Book

First Book to judge the Estela and Raúl Mora Award

With the enthusiastic support of Roxana Barillas, Director of Hispanic Engagement, First Book will serve as judges for the 2016 Mora Awards.

January 20, 2016

Dia video

20th Anniversary Día Videos for Sharing

Día Dynamos Christy Vasquez, a retired librarian, and Thom Eberhardt, a retired screenwriter, created and filmed five video shorts to assist in promoting Día’s 20th Anniversary nationally.

January 5, 2016

Children's Days, Book Days: Planning for a Día Year

Third edition of the Día planning booklet

Children’s Days, Book Days: Planning for a Día Year was revised and updated.

June 30, 2015

Second Día video

Second Día video

Día video with a recap of some 2014 and 2015 Día celebrations.

April 5, 2015

Dia poem from Poetry Fridays

Día poem in the Poetry Friday Anthology for Celebrations

Día partner Pomelo Books published The Poetry Friday Anthology for Celebrations which includes Pat’s poem “Children’s Day, Book Day.”

September 15, 2014

Mora Award

REFORMA and 15 years of the Mora Award

The National Association to Promote Library & Information Services to Latinos & the Spanish Speaking (REFORMA) completes its 15th year of judging the Estela and Raúl Mora Award. Committee chairs included Día Dynamos and Librarians Beatriz Pascual Wallace and Lupita Arroyo.

June 23, 2014

USBBY logo

Día Family Book Club won USBBY Bridge to Understanding Award

The United States Board on Books for Young People (USBBY) awarded the 2014 Bridge to Understanding Award to ALSC’s Día Family Book Club, for introducing books about diverse cultures from around the world to children and families through a series of book discussions. USBBY has been a staunch Día supporter since 2000.

April 23, 2014

Dia San Francisco

San Francisco Día

Mora Award winner San Francisco Public Library partnered with local nonprofits to create their 15th annual Día celebration.

February 15, 2014

Iowa Library Services/State Library of Iowa

Iowa Library Services/State Library of Iowa

Thanks to the energy of Librarian and Día Dynamo Merri Monks, Iowa Library Services/State Library of Iowa began its statewide Día initiative which continues annually.

November 15, 2013

Library of Congress Best Practices

Library of Congress: Día is Culturally Relevant

Día was recognized by the Library of Congress in its Literacy Awards Best Practices publication which reviews submissions made for its three awards and highlights exemplary practices implemented by programs that address illiteracy, aliteracy, or both, in the United States and globally.

March 1, 2013

2nd edition of Dia planning booklet

2nd Edition of Día Planning Booklet

The second edition of the Día Planning Booklet.

February 15, 2013

Día Family Book Club Debut

ALSC began the Día Family Book Club. Through shared discussion and reflection, families can explore themes and issues that matter and learn how to better help their child to enjoy and understand the importance of reading.

June 30, 2012

Dia video 2012

First Día video

First video of 2012 Día celebrations.

April 30, 2012

Dia Advocates A-Zing!

Día Advocates A to Zing

Pat celebrated all Día advocates with a colorful poster!

March 15, 2012

CSMCL logo

Día Grants from the Center for the Study of Multicultural Children’s Literature

Dr. Claudette S. McLinn began awarding an annual grant to a library with African-American focused Día programming.

March 2, 2012

ambassador badge

Pat’s website welcomed Día Author and Illustrator Ambassadors

Published authors and illustrators added their voices to the importance of linking all children and young people to books, languages and cultures.

January 15, 2012


ALSC Día website revamped

In preparation for 2012 Día celebrations, ALSC added additional content and reorganized its Día website with additional support from Dollar General Literacy Foundation.

April 30, 2011

Día’s 15th anniversary

Día’s 15th anniversary

Librarians and Día Dynamos Lucia Gonzalez (FL), Jeanette Larson (TX), Oralia Garza de Cortés (TX), ALSC Past-President Cynthia Richey and Pat celebrated with cake at the annual ALA convention in New Orleans.

March 10, 2011

Colorin Colorado

Día videos from ¡Colorín Colorado!

Día Dynamo Lydia Breiseth, Manager at WETV’s ¡Colorín Colorado! created a series of videos with Pat about Día. Lydia creatively promotes literacy for Spanish-speaking families and connects them to Día.

February 15, 2011

Día mini-grants for libraries

ALSC worked with the Dollar General Literacy Foundation to support fifteen mini-grants of $4,000 or $6,000 for the expansion of Día in libraries that demonstrated a need to better address the diverse backgrounds within their communities.

February 1, 2011

Dia Nuggets

Día Planning Booklet arrives

The first edition of Pat’s Día Planning Booklet “15 Día Nuggets for Día’s 15th Anniversary.”

January 15, 2011

Building a Culture of Literacy in Your Community through Día

Building a Culture of Literacy in Your Community through Día

ALSC published a book by librarian Jeanette Larson with a collection of Día programming ideas: El día de los niños/El día de los libros: Building a Culture of Literacy in Your Community through Día.

June 1, 2010

Visual history of Dia

Visual Día History

Our first visual history of Día.

April 1, 2010


First Annual Díapalooza

Pat’s Bookjoy blog celebrates Díapalooza, an every-day-in-April celebration on social media, for the first time.

February 1, 2010

Arte Publico

Arte Público Press encouraged celebrations

Arte Público Press issued a special book discount for the first time, to encourage libraries to include book sharing in their Día celebrations. Arte Público continues this fine tradition.

March 10, 2009

Book Fiesta

Book Fiesta published

HarperCollins published Book Fiesta! Celebrate Children’s Day, Book Day/Celebremos El día de los niños/El día de los libros written by Pat and illustrated by Rafael López.

February 21, 2009

Flo Trujillo

Flo Trujillo named first Día Dynamo

Flo Trujillo, Youth Services Coordinator at the Farmington, New Mexico Public Library, inspired Pat to create the Día Dynamos.

April 30, 2008

dia senate 2

Día celebrated in nation’s Capitol

Thanks to organizing by ALSC, U.S. Senators Debbie Stabenow and Ken Salazar and Congressmen Rubén Hinojosa and Mike Honda were joined by local children and Pat at the U.S. Capitol to honor Día.

April 6, 2008


Bookjoy blog launch

Pat launched the Bookjoy blog. The first post shared her upcoming Día travel schedule, with stops at the University of Southern Mississippi, Seattle Public Library, Multnomah County Library, and Riverside County Public Libraries.

February 1, 2008

Dora the Explorer Dia brochure

Libraries invited to register Día events

ALSC established a Día registry, inviting libraries to submit their events. Over 300 libraries in 38 states participated in 2008. (The ALSC Registry reflects only those libraries who submit events to ALSC and is thus a partial estimate of Día April celebrations.) Registrants received a total of about 68,000 complimentary bilingual brochures featuring Dora the Explorer and her friend, Boots.

January 25, 2008

Random House brochure

Random House produced Día brochure

Random House created a Día celebration guide for librarians with activities, book lists, bookmarks and organizational ideas.

April 15, 2007

Charlotte Mecklenberg

Expanded Día programs at the Charlotte Mecklenburg Library

Día Dynamo, Librarian Meryle Leonard and her colleagues at Charlotte Mecklenburg Library has celebrated Día since 1998. In 2007, the Library expanded its promotion state-wide to include workshops and surveys for librarians and educators in North Carolina and state-wide webinar training. Over the years, NC Día was expanded from a small storytelling celebration to the impactful, community cultural celebration it is today.

March 1, 2007

Target supported Día

Target supported Día

Target supported ALSC’s Día efforts, enabling them to provide brochures and mini-grants to libraries for their Día celebrations.

February 15, 2007

Dr. Jaime Naidoo champions Día

Since 2007, through his enthusiastic presentations, conference organizing, published work, classes/workshops, and collaborative work with REFORMA and ALSC/ALA, Dr. Jaime Naidoo (AL) has increased and deepened knowledge about Día and its literacy relevance.

April 30, 2006

Cake for Dia's 10th anniversary

Día’s 10th anniversary

ALSC President Ellen Fader, Pat, and REFORMA’S Oralia Garza de Cortes celebrate Día’s 10th anniversary with cake at the Texas Library Association conference in San Antonio.

March 15, 2005

Día Public Service Announcements available

ALSC invited Pat to record some Día Public Service Announcements to share, encouraging families to participate in Día celebrations.

February 1, 2005

NCTE logo

NCTE resolution to support Día

Día Dynamo Dr. Joseph Rodríguez co-wrote a Resolution in support of Día for the National Council of Teachers of English (NCTE).

April 1, 2004

Texas Dia toolkit

TLA’s Día Toolkit Created

The Texas Library Association created a Día Programming Toolkit for Texas Librarians plus an online resource page.

March 1, 2004

Kenton County Public Library

Día in Kenton County KY

Día Dynamo and Librarian Sara Howrey planned the first celebration for the Kenton County (KY) Public Library in 2004. After her retirement in 2009, Día Dynamo and Librarian Lise Tewes continued the initiative with community partners and libraries in KY and OH.

March 1, 2002

First Día brochure in Spanish

Dr. Dan Moore, Vice President of the W.K. Kellogg Foundation, funded a grant that enabled ALSC to publish a Día brochure for parents in Spanish.

April 1, 2001

First ALSC Dia brochure

ALSC’s first Día brochure

ALSC received Día support from the W.K. Kellogg Foundation to produce ALSC’s first Día tip sheet and brochure.

September 1, 2000

Austin Public Library

First Mora Award: Austin Public Library

Thanks to the leadership of Día Dynamo Elva Garza, Austin Public Library received the first Estela and Raúl Mora Award.

April 30, 1999

Young Pat and family

The Estela and Raúl Mora Award established

Pat and REFORMA established the Estela and Raúl Mora Award to honor Pat’s parents and to motivate libraries to become active Día advocates promoting Children’s Day, Book Day/El día de los niños, El día de los libros as a celebration for all children, all languages, all cultures.

February 1, 1999

Oregon Dia

Día in Oregon

In 1999, Multnomah County Library (MLC) began its April Día celebrations, a first in OR. Día Dynamo Ana Ruiz Morillo and her team, creative and persistent Día organizers and grant recipients, have created partnerships with libraries, schools and community agencies. With the Oregon REFORMA chapter, they promote Día state-wide. In 2016, over 3,500 attended the three main MLC April celebrations; over 11,000 attended Día community celebrations throughout the month of April.

April 30, 1998

Dan Moore

The W.K. Kellogg Foundation supported Día

Dr. Dan Moore, Vice President of the W.K. Kellogg Foundation, provided a planning grant to the National Association for Bilingual Education (NABE) for meetings in Washington, DC. Celebrations increased around the country including one at The Museum of International Folk Art in Santa Fe.

February 1, 1998

Texas Dia

First Día booklet created

Librarian Jeanette Larson, then Director of the Library Development Division at the Texas State Library and Archives Commission, and her staff produced Día’s first information booklet with implementation suggestions including a bookmark model designed by architect Jim Larson. Jeanette convinced Pat to write a Día song which was included in the booklet.

April 30, 1997

Dragon dia de los ninos

First annual Día celebrations held

The first annual Día celebrations were held in cities including El Paso, Austin, and Tucson. Santa Fe’s Mayor and Governor issued proclamations. Thanks to the work of librarian and Día Dynamo Flo Trujillo among others, New Mexico Governors have continued to issue proclamations.

February 22, 1997

REFORMA became Día’s first partner

REFORMA became Día’s first partner

Texas librarian Oralia Garza de Cortés, a literacy champion and early Día supporter, believed in Día’s importance and proposed to REFORMA that it endorse Día as a family literacy initiative.

April 30, 1996

Pat Mora zapped by the idea for Día

Pat Mora zapped by the idea for Día

"In 1996, I was becoming more and more aware of how many children didn’t have books at home, how many families did not visit their libraries, and how few diverse books were published. When I learned about the Mexican tradition of celebrating April 30th as El día del niño, the day of the child, I was excited! I thought, “We have Mother’s Day and Father’s Day. We need Children’s Day too, but all of our children need to be readers.” I wanted to grow a nation of readers."—Pat