The Estela and Raúl Mora Award
Who were Estela and Raúl Mora?
Raúl (Roy) Mora came to El Paso, Texas from Chihuahua as a young boy at the time of the Mexican Revolution of 1910. Estela (Stella) was born in El Paso as were her four children. Bilingual, loving parents, Estela and Raúl took great pride in their children's successes. Raúl, a hard-working father with a great sense of humor, established and owned the United Optical Company. Stella, a homemaker who loved learning and books, helped with her husband's business, was active in her children's school (President of the PTA), and later worked part-time teaching and translating Spanish. Articulate in both languages, she was Pat’s first speech coach and editor.
What is the Estela and Raúl Mora Award?
In 1996, Pat founded "Día," Children's Day/Book Day, El día de los niños, El día de los libros, a family literacy initiative that advocates daily linking all children with books through creative literacy. REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-speaking, became her first organizational partner. In 2000, Pat and REFORMA established the Estela and Raúl Mora Award to honor Pat’s parents and to motivate libraries to celebrate "Día," Children's Day/Book Day, El día de los niños, El día de los libros, on or near April 30th. Hundreds of annual culminating celebrations of "bookjoy" are held in libraries, schools, educational institutions, youth-serving organizations and homes across the country in April.
REFORMA members have served as judges (committee chairs and as members) for fifteen years, determining the annual exemplary winner, and when possible, Honor Awards winners. The annual Award has consisted of a plaque and a check for $1,000. In 2000, the Austin Public Library received the first annual Mora Award. Subsequent recipients are listed below.
It has been a privilege to read the applications through the years. We salute the commitment of so many committed to children and literacy. Pat and her family are deeply grateful to the hard-working REFORMA Presidents, and the committee chairs and members. The 2014 award was the 20th Estela and Raúl Mora Award.
Why have REFORMA and Pat worked together to emphasize celebrating children and linking them to books, languages and cultures? Pat and REFORMA value children and know that books offer children pleasure and power. Reading families are essential in a democracy.
2014 Estela and Raúl Mora Award Winners
2014 Honor Winners
Brownsville Independent School District, TX
Farmington Public Library, NM
Puyallup Public Library, WA
Past Estela and Raúl Mora Award Winners
2013 Honor Winners
2012 Honor Winners