The Estela and Raúl Mora Award
The Estela and Raúl Mora Award was established in 2000 by author Pat Mora and her family to honor their parents and to motivate libraries to celebrate "Día," Children's Day/Book Day, El día de los niños, El día de los libros on April 30th. Founded by Pat in 1996, this family literacy initiative that advocates daily linking all children with books is now housed at The Association for Library Service to Children (ALSC), a division of the American Library Association. Annual culminating celebrations of "bookjoy" are held in libraries, schools, educational institutions and youth-serving organizations across the country in April.
Raúl (Roy) Mora came to El Paso, Texas from Chihuahua as a young boy at the time of the Mexican Revolution of 1910. Estela (Stella) was born in El Paso as were her four children. Bilingual, loving parents, Estela and Raúl took great pride in their children's successes. Raúl, a hard-working father with a great sense of humor, owned the United Optical Company. Stella, a homemaker who loved learning and books, helped with her husband's business and was active in her children's school.
Members of REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-speaking, Pat's partner throughout Día's history, serve as judges for the Award which consists of a plaque and a check for $1,000. In 2000, the Austin Public Library received the first annual Mora Award. Subsequent recipients are listed below.
Why emphasize books? Reading families are essential in a democracy. Books offer children pleasure and power.
The Mora Family is grateful to Reforma and the American Library Association for promoting Día and encouraging all families to enjoy books, languages and cultures.
Who can apply for the Mora Award?
Libraries, schools, colleges, museums and other community organizations can apply.
When are applications due? The deadline is August 15th. Download the 2014 Mora Award guidelines.
When are the winners announced? Winners are announced in October.
2013 Estela and Raúl Mora Award Winner
2013 Honor Winners
Joliet Public Library, IL
Salt Lake County Library Services, UT
Waukegan Public Library, IL
Past Estela and Raúl Mora Award Winners
2012 Honor Winners