The Estela and Raúl Mora Award

The Estela and Raúl Mora AwardMora Award logo

The Estela and Raúl Mora Award was established in 2000 by author Pat Mora and her family to honor their parents and to motivate libraries to celebrate "Día," Children's Day/Book Day, El día de los niños, El día de los libros on April 30th. Founded by Pat in 1996, this family literacy initiative that advocates daily linking all children with books is now housed at The Association for Library Service to Children (ALSC), a division of the American Library Association. Annual culminating celebrations of "bookjoy" are held in libraries, schools, educational institutions and youth-serving organizations across the country in April.

Raúl (Roy) Mora came to El Paso, Texas from Chihuahua as a young boy at the time of the Mexican Revolution of 1910. Estela (Stella) was born in El Paso as were her four children. Bilingual, loving parents, Estela and Raúl took great pride in their children's successes. Raúl, a hard-working father with a great sense of humor, owned the United Optical Company. Stella, a homemaker who loved learning and books, helped with her husband's business and was active in her children's school.

Members of REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-speaking, Pat's partner throughout Día's history, serve as judges for the Award which consists of a plaque and a check for $1,000. In 2000, the Austin Public Library received the first annual Mora Award. Subsequent recipients are listed below.

Why emphasize books? Reading families are essential in a democracy. Books offer children pleasure and power.

dia mora parents

The Mora Family is grateful to Reforma and the American Library Association for promoting Día and encouraging all families to enjoy books, languages and cultures.

Who can apply for the Mora Award?
Libraries, schools, colleges, museums and other community organizations can apply.

When are applications due? The deadline is August 15th. Download the 2014 Mora Award guidelines.

When are the winners announced? Winners are announced in October.

2013 Estela and Raúl Mora Award Winner

2013 Mora Award Winner:
Arizona State University
English Education Department
Tempe, AZ
Tracey Flores, email, 602-628-5097
Press release: English   Spanish
Visit website
2013 Honor Winners
Joliet Public Library, IL
Salt Lake County Library Services, UT
Waukegan Public Library, IL

Past Estela and Raúl Mora Award Winners

2012 Award:
Lynden Public Library
Whatcom County Library System
Lynden, WA
Tina Bixby, email, 360-354-4802
Press release: English  Spanish
Visit website
Read Pat's interview with the winner on her blog

2012 Honor Winners
DC Public Library/Mount Pleasant, DC
King County Library, WA
Sacramento Public Library, CA

2011 Award:
The Santa Ana Public Library
Santa Ana, CA
Silvia Cisneros, email, 714-647-5244
Press release: English  Spanish
Visit website

Springfield Public Library
Springfield, OR
Emily Ziglinski, email, 541-726-3766
Press release: English  Spanish
Visit website

2010 Award:
The Arthur F. Turner Community Library
of Yolo County
West Sacramento, CA
Patty Wong, email, 530-757-5597
Press release: English
Visit website

Pima County Public Library
Tucson, AZ
April Gering, email, 520-594-5211
Press release: English
Visit website

Santa Barbara Public Library System
Santa Barbara, CA
Jayne Lee, email, 805 564-5646
Press release: English

2009 Award:
San Francisco Public Library
San Francisco, CACA
Christy Estrovitz, email, 415-557-4218
Press release: English
Visit website

Topeka and Shawnee County Public Library
Topeka, KS
Lisa Brien, email, 785-580-4400
Press release: English
Visit website

2008 Award:
Riverside County Library System
Riverside, CA
Maggie Gutierrez, email, 951-369-3003
Visit website

The Public Library of Charlotte/Mecklenburg County
Charlote, NC
Meryle A. Leonard, email, 704-416-0558
Press release: English
Visit website
Read an interview with the 2008 winners

2007 Award:
Broward County Library
Ft. Lauderdale, FL
Aneatra King, email, 954-357-7470
Press release: English

2006 Award:
Kenton County Public Library
Erlanger, KY
Lise Tewes, email, 859-962-4000
Press release: English  Spanish

2005 Award:
REFORMA de Utah (chapter inactive)
Día celebrations are held throughout Utah

2004 Award:
Providence Public Library Providence, RI
Carolina Briones,, 401-274-4145 x1705

2003 Award:
Corvallis-Benton County Public Library
Corvallis, OR
Ruth Rose Hennessey, email, 541-766-6489
Read more about the 2003 winner

2002 Award:
Multnomah County Library
Portland, OR
Ana Schmitt, email, 503-988-4332

2001 Award:
El Paso Public Library
El Paso, TX
Martha A. Toscano, email, 915-543-5480
Visit Facebook page

2000 Award:
Austin Public Library
Austin, TX
Paola Ferate-Soto, email, (512) 974-7518
Visit website